Higher education institutions are becoming increasingly integrated in the international education market place and institutions are facing increasing competition for the very best students. Educators and teachers are able to transition with relative ease into jobs in greater ed- college administration, student affairs, curriculum improvement, alumni relations and development, human sources, you name it. Obtaining a master’s degree in education as your foundation, your teacher skills are fairly transferable in the larger education workplace, both in faculty and administration.
Forward Analytics performs education industry study and strategic organizing assignments to establish the image of an institution held by various constituencies (high school students, parents, guidance counselors, employers, alumni, donors, and so forth.) Our survey questionnaire design evaluates both internal and external awareness and perceptions.
Delegates who will have an interest in this forum will incorporate vice chancellors, pro vice chancellors, heads of postgraduate study, principals, admissions directors, heads of marketing and advertising, heads of communication, heads of international recruitment, recruitment coordinators, directors of study, directors of external affairs, international liaison managers and directors of faculty and will be drawn from Larger Education, Additional Education and the private and voluntary sectors.
Enrollment is really hard operate and couple of folks realize it just before they ask you about the numbers, the numbers!” But if you start off using the admissions funnel to your benefit to optimize your existing advertising and marketing efforts, you could locate that with the same quantity of work you can accomplish far better results.
David Perry, Bentley: As Chief Marketing Officer at Bentley, I oversee a team that manages marketing and communications for the institution like brand management and key applications marketing (undergraduate and graduate programs), public relations and content marketing and advertising (earned and owned media), and digital engagement and creative solutions (web, social media, style and print).