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Although they build out multi-platform advertising approaches, university CMOs are also tasked with beating the competitors. McGraw-Hill Education partnered with Converge to launch back to college campaigns for two digital goods: LearnSmart and SmartBook. As
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Digital & Print: The Dynamic Duo of Higher Education Marketing.’s higher education marketing landscape has a similar profitable duo: Print & Digital. Keele University located that they struggling to create interest and awareness about their
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